The Google Smokescreen
Graywolf has pretty much been on the Google Smokescreen rant for the past couple of days and I am glad to see it. I usually chuckle a bit when people get their panties in a bunch every time Google *applies* for a new patent. People think that a patent application translates into Google using everything they are asking for a patent for in their technology today. It is just plain silly to think that. If anything, Google has realized that there is a tremendous amount of money to make in patenting itellectual property. There have been vast fortunes made (which I won’t get into here) in the technology world by patenting silly little things and processes. I have seen people come rushing into a forum to post about Google’s latest patent application and rant about how things are going to change. Pretty funny if you ask me. Seems like the more things change, the more they stay the same with SEO, to me. Put yourself in Google’s shoes. If you wanted to reduce spam and crap in their index, what would you do? If you were smart, you would probably realize that perception is 9/10ths of what people believe. Most “SEOs” are not very technical people and they rely on the information they receive from others. Most real SEOs are out there hacking and testing every little thing out and learninng what works and what doesn’t work for themeselves. But, as I said, these people represent a huge minority in the SEO world. So, I would basically put the smokescreen out and see how many people I could throw off of my scent if I were Google. And, clearly this is a tactic they are using…if you are paying attention. Anyone home? Is this thing on? Herro?
Technorati Tags: SEO, Google, Marketing, Graywolf, Smokescreen, Deception
tags: deception, google, graywolf, marketing, seo, smokescreen
October 30th, 2006 at 10:11 am
I’m not sure I agree with the thought that reading the patents are worthless.
Without a doubt, just because it is in the patent doesn’t mean it will ever be used. However it does give you an idea of thier thinking. To me it is more of a guide of things I might want to start looking out for, maybe do a little testing.
In many cases, changing to fit something mention in a patent is just a good idea anyway.
As an example, one thing in one of the latest applications is that Google might start looking at how long a domain is registered for. Even mentioning spam sites seldom register for more than a year.
I now register my sites for the maximum that I can, it does me no hark to do this, it’s cheap, and it might even provide some benefit with Google. LIkely a small benefit, but it adds up.
I think reading the patents provides some good guidelines to consider when doing SEO.